Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
Index

Summary


All major CRM platform vendors offer multiple deployment options to their customers. As we've explored, these options can take the form of either, or both, cloud and on-premise deployments, as well as an array of mixed deployment scenarios. As we've explored, every deployment option has benefits and shortcomings, in addition to factors that your business itself has, such as Internet speed or location.

The business requirements, regulatory compliance, and TCO/ROI are all major driving factors for the decision process and the selection of the right deployment for your business. As we discussed, there is the possibility to mix cloud and on-premise deployment together, in what we call a hybrid approach, if the business requirements, or the IT and application environment, require it.

As we explored, there's no doubt that the popularity of on-cloud deployment has been increasing in the last few years, as more enterprises are prioritizing public cloud. There's also no doubt that most CRM...