Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
Index

AI and smart cloud


By now, there is no doubt that the main driving power behind the fourth industrial revolution is AI. Yet, while AI is at its core, the revolution did not start overnight. Right now, AI is not the only component of the fourth industrial revolution. The revolution is taking place long after AI systems were first introduced in the 1980s.

I remember that during my computer science studies in Vienna, we had the first interactions with an expert system, which was a form of AI program that simulated the knowledge and analytical skills of human experts. Yet this system was not enough to power the fourth industrial revolution.

The revolution has mostly been driven by AI following advances in computer power and memory size. This is an industrial revolution because it is spreading across every industry, mainly through the democratization of cloud services. AI has become more mature and additional AI-based services, such as ML and the concept of big data, are providing the industrial...