Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
Index

Other Books You May Enjoy

If you enjoyed this book, you may be interested in this book by Packt:

Mastering Zendesk

Cedric F. Jacob

ISBN: 978-1-78646-104-9

  • Customize ticket channels such as Email, Twitter, Facebook, and Web-Widget

  • Add business rules to create a more effective and automated Zendesk environment

  • Use Zendesk apps to add more functionality to the Zendesk setup

  • Extend Zendesk with JIRA and Salesforce

  • Create custom metrics within GoodData in order to set up customized and automated reports

  • Learn how to secure and troubleshoot Zendesk

Mastering Salesforce CRM Administration

Rakesh Gupta

ISBN: 978-1-78646-318-0

  • Adopt Lightning Experience to improve the productivity of your organization's sales team

  • Create and maintain service entitlements and entitlement processes

  • Process Builder basic and advanced concepts

  • Different ways to deploy applications between environments

  • Best practices for improving and enriching data quality

Leave a review - let other readers know what you think

Please share your thoughts on this book with others by leaving a review on the site that you bought it from. If you purchased the book from Amazon, please leave us an honest review on this book's Amazon page. This is vital so that other potential readers can see and use your unbiased opinion to make purchasing decisions, we can understand what our customers think about our products, and our authors can see your feedback on the title that they have worked with Packt to create. It will only take a few minutes of your time, but is valuable to other potential customers, our authors, and Packt. Thank you!