As per the name, the Marketing application handles generating and looking after leads. Through its direct connection to the Sales application, leads are captured, nurtured, and converted into sales. Process automation, as well as AI-driven intelligence and insights, allow for better and faster decisions.
There are several core business processes handled by the application:
- Modern and robust email marketing with support for graphical email templates
- Personalized interactive customer journeys
- Organizing and marketing events
- Leveraging LinkedIn for business prospects
- Core marketing functionality
We'll tackle each of these aspects throughout this chapter.
At the time of this writing, the Marketing application is at version 1. This version has received multiple incremental updates, making it a robust and feature-rich solution. Being built from scratch on the new Unified Interface, the user experience is greatly enhanced, taking advantage of all the visual...