Book Image

Salesforce Data Architecture and Management

By : Ahsan Zafar
Book Image

Salesforce Data Architecture and Management

By: Ahsan Zafar

Overview of this book

As Salesforce orgs mature over time, data management and integrations are becoming more challenging than ever. Salesforce Data Architecture and Management follows a hands-on approach to managing data and tracking the performance of your Salesforce org. You’ll start by understanding the role and skills required to become a successful data architect. The book focuses on data modeling concepts, how to apply them in Salesforce, and how they relate to objects and fields in Salesforce. You’ll learn the intricacies of managing data in Salesforce, starting from understanding why Salesforce has chosen to optimize for read rather than write operations. After developing a solid foundation, you’ll explore examples and best practices for managing your data. You’ll understand how to manage your master data and discover what the Golden Record is and why it is important for organizations. Next, you'll learn how to align your MDM and CRM strategy with a discussion on Salesforce’s Customer 360 and its key components. You’ll also cover data governance, its multiple facets, and how GDPR compliance can be achieved with Salesforce. Finally, you'll discover Large Data Volumes (LDVs) and best practices for migrating data using APIs. By the end of this book, you’ll be well-versed with data management, data backup, storage, and archiving in Salesforce.
Table of Contents (14 chapters)
Section 1: Data Architecture and Data Management Essentials
Section 2: Salesforce Data Governance and Master Data Management
Section 3: Large Data Volumes (LDVs) and Data Migrations

Data privacy and privacy laws

There is a growing trend in the business community to collect data and then use it for trends, reporting, forecasts, and various other things. But with the growing data collection, consumers have also become wary of how their data is stored and used and for how long. A growing number of well-established companies have also been hit by bad actors that have hacked into systems and stolen millions of consumer records, putting them at risk, including the Yahoo data breach a few years ago, which resulted in a whopping 3 billion user accounts being compromised.

Governments around the world have been enacting legislation and enforcing them to ensure consumer data is protected with an expectation for the transparency of this data. These regulations significantly impact how businesses can collect, store, and handle consumers' personal information. This legislation is intended to provide transparency of how consumer data is used but also legal recourse for...