Book Image

Architecting AI Solutions on Salesforce

By : Lars Malmqvist
Book Image

Architecting AI Solutions on Salesforce

By: Lars Malmqvist

Overview of this book

Written for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein’s full capabilities – and using them. To illustrate the full technical benefits of Salesforce’s own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This isn’t a beginners’ Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence.
Table of Contents (17 chapters)
Section 1: Salesforce and AI
Section 2: Out-of-the-Box AI Features for Salesforce
Section 3: Extending and Building AI Features
Section 4: Making the Right Decision

Introducing Einstein for marketing and commerce

Marketing and eCommerce are some of the biggest areas in the current tech landscape. This includes the AI space, where options to customize and personalize marketing and promotional activities attract many players.

Unsurprisingly, Salesforce also has offerings in both these areas: Marketing Cloud and Commerce Cloud. However, these two products are significantly different from the clouds we've been dealing with so far. Neither of these two products was originally developed by Salesforce; instead, they were brought in-house via acquisitions. Marketing Cloud came from ExactTarget and Commerce Cloud came from Demandware.

Both of these companies were leaders in their space when acquired by Salesforce and they have only improved since their acquisition. However, they are built on substantially different technical architectures and while Salesforce has sprinkled a veneer of consistency over the user interface, they are different products...