Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Capturing revenue with abandonment journeys

Abandonment journeys, such as an abandoned cart, aim to reengage a customer who initiated some action on the storefront but didn't complete the process.

The example provided in the solution kit is for an abandoned cart, which aims to re-capture potentially lost revenue by targeting customers who have populated a basket on your site with relevant reminders and incentives to complete their transactions. This might be something simple such as an email with a coupon code for free shipping, incentivizing a customer to return. It could also be a bit more elaborate with multiple email touchpoints, social ads, and AI-powered product recommendations to get the customer to return.

As we begin to map these business requirements to a technical solution, we know that there are components of this that require B2C Commerce and parts that require Marketing Cloud. Without a shopping cart and a product browse experience, there's no cart to...