Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Marketing Cloud Email Specialist exam overview

The Marketing Cloud Email Specialist certification is focused primarily on the Marketing Cloud Email Studio, Content Builder, and Journey Builder components of the core messaging and journeys product. Contextual knowledge of other Marketing Cloud components is also helpful. This certification is particularly helpful in understanding the role of Marketing Cloud email-based communications in the overall B2C Solution Architecture.

Further reading

The Marketing Cloud Email Specialist Exam Guide is here: https://sforce.co/3jcA5VA.

In the following sections, we'll cover the exam outline topics and study materials.

Marketing Cloud Email Specialist topic overview

This section reviews the topics currently included in the Marketing Cloud Email Specialist exam with recommendations for further learning about each. As always, you should review the exam guide for the latest version of this information, as it is subject to change...