Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Marketing-focused scenarios

Marketing scenarios are those where customer communication at scale, especially with the intent to nurture relationships and drive increases in purchasing, is the primary goal. That could take the form of email or SMS campaigns, advertising, in-app notifications, or a variety of other channels. The foundation of successful marketing campaigns is data. Without understanding customers, it's impossible to design an effective communication strategy to engage them.

When evaluating marketing-focused scenarios, bear in mind two important considerations:

  • What system or systems will be responsible for interpreting the available data and driving the customer touchpoints?
  • What data do we need to drive this engagement, and how will we make it available to the marketing system?

In most cases within the Salesforce Customer 360 ecosystem, the first system will be Marketing Cloud, but the exact combination of licenses and tools could vary....