Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

The Marketing Cloud component

Marketing Cloud is composed of several different products built on a variety of technologies. Many of the core messaging and journey-building components reside on the core Marketing Cloud platform, but newer products that have been added to the portfolio such as Datorama, Salesforce CDP, and Interaction Studio are entirely separate. This hybrid approach to technology means that fully leveraging Marketing Cloud and understanding its role in a B2C solution means understanding the Salesforce Platform, as well as the various technologies within the Marketing Cloud ecosystem.

Tip

The core Marketing Cloud platform refers to the product formerly known as ExactTarget, acquired by Salesforce in 2013 and rebranded as Marketing Cloud. This core platform includes contact management, email messaging, social communication, journey orchestration, and the flexible Data Extension capability. This is the product that's most often referred to in a B2C solution...