Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Marketing Cloud APIs and integrations

Successfully incorporating Marketing Cloud into a larger B2C solution depends on understanding the available APIs and integration points. Like B2C Commerce, Marketing Cloud supports both API and feed-based integrations, so you, as the solution architect, are expected to know the strengths and drawbacks of each option.

In addition, like the Salesforce Platform, Marketing Cloud has both a SOAP API and a REST API, which cover overlapping but not identical functionality.

Tip

It may be necessary to leverage a mix of feed files, REST API-, and SOAP API-based integrations to Marketing Cloud within one solution.

Finally, Marketing Cloud supports productized integrations to the Salesforce Platform, including Service Cloud and Sales Cloud. Productized integrations are integrations that are available out of the box and require no custom development on your part to take advantage of. The primary example of a productized integration is the Marketing...