Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Putting it all together

Returning to our example client, Packt Gear, let's review how everything we learned in this chapter can support their needs. So far, we've determined that they'll be leveraging Service Cloud and B2C Commerce, but Marketing Cloud is a more nuanced conversation. We know that Packt Gear will need the core Marketing Cloud platform to support messaging and journeys, especially email communication. This is the heart of their customer communication strategy.

Since only Marketing Cloud Professional edition and above support API-based integrations, we'll need that at least. With Marketing Cloud Professional edition, Packt Gear will have access to Email Studio and Content Builder; however, Journey Builder and Mobile Studio are only available with Corporate edition and above. Since designing engaging customer journeys is such a core part of their business, moving to Corporate edition is advisable and rounds out the key features that are required...