Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Answers

  1. Salesforce CDP.
  2. Mobile Studio.
  3. AMPscript supports simple programmatic customization of emails and Cloud Pages.
  4. Marketing Cloud Data Extensions support data volumes and, unlike lists, do not require an associated subscriber for records.
  5. Without a Salesforce Platform-based product, such as Service Cloud, in the solution, the customer is likely using their email address as their Subscriber Key, which is not compatible with Marketing Cloud Connect. This will necessitate a subscriber key migration, which is performed by Marketing Cloud professional services.
  6. False. While it's true that the REST API is newer and should be preferred where it meets a customer's needs, the SOAP API and the REST API support different feature sets, so both may be needed in new implementations to meet all use cases.
  7. Marketing Cloud Connect is the productized integration between the Salesforce Platform and Marketing Cloud and supports several use cases, including synchronizing...