Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Enterprise analytics with Tableau

Salesforce acquired Tableau in August 2019 and we've just seen the beginning of the impact this will have on the Salesforce ecosystem. Tableau elevates the data visualization and analysis capabilities of the Salesforce ecosystem, something nearly every component product can benefit from. For now, integrating with Tableau from component products is still mostly a manual effort requiring data to be synchronized into Tableau from other products such as B2C Commerce and Service Cloud, where it can be aggregated and analyzed to help inform business decisions.

Where products such as Customer 360 Audiences, part of Marketing Cloud, provide a special purpose view of data (customer segmentation and audience building), a product such as Tableau is data-agnostic. It can ingest data from all sources throughout your enterprise and mine for insight that can be used to drive strategy across many channels and technologies.

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