Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Role of a B2C solution architect

The role of a B2C solution architect is a demanding one. Regardless of your background, you're expected to have a working knowledge of several different products both at a functional and a technical level. You'll need to understand the Salesforce products that are most commonly leveraged in B2C solutions and how they work together, and be familiar with most of the rest of the Salesforce ecosystem in enough detail to recognize when it might be worth bringing up or learning more about. While it doesn't mean you're an expert in everything, it means having more than just a casual understanding.

For Service Cloud, B2C Commerce, and Marketing Cloud, you should have a working knowledge of the following (covered in Chapter2, Supporting Your Customers with Service Cloud, Chapter 3, Direct-to-Consumer Selling with Commerce Cloud B2C, and Chapter 4, Engaging Customers with Marketing Cloud, respectively):

  • Functional capabilities of...