Book Image

Salesforce B2C Solution Architect's Handbook

By : Mike King
Book Image

Salesforce B2C Solution Architect's Handbook

By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Preface

Salesforce B2C solution architecture focuses on delivering business-to-consumer experiences using Salesforce products. This capability, and the Salesforce B2C Solution Architect certification, is in high demand because it truly takes a unified viewpoint and a broad understanding to get the most out of your Salesforce investment. You need to know the capabilities of the Salesforce products at a technical level, how they integrate, what their data model is, and how they fit into a larger enterprise technology landscape.

As a B2C Solution Architect, you need business domain knowledge, as well as strong organizational and communication skills, combined with deep technical expertise in a variety of areas. Make no mistake, this is challenging to achieve, but the rewards for an organization that truly understands their customer and provides them with a seamless experience are great.

A properly designed Customer 360 solution spanning B2C Commerce Cloud, Marketing Cloud, and Service Cloud on the Salesforce Platform provides the foundation for a single view of the customer, unique insight, and transformational capabilities. Incorporating products such as Order Management, Salesforce CDP, and MuleSoft can build a richer experience, while products such as Sales Cloud, B2B Commerce, and Pardot can stretch into the B2B solution world.