Managing marketing with campaign hierarchies
Campaign hierarchies allow you to group campaigns under a top-level campaign. This can help in showing you the overall performance of a type of campaign over a year. For our webinar example, we want all the webinar campaigns that took place in 2022 to reside under a parent campaign called 2022 Webinar Campaigns. Let’s see how to do this.
In the following screenshot, you can see that the parent campaign for our January 2022 webinar is 2022 Webinar Campaigns:
Figure 6.15: Parent Campaign information on a campaign page
This means any numbers for this January campaign automatically come under this parent campaign.
In the following screenshot, we can see how the campaign hierarchy numbers show up under the parent campaign:
Figure 6.16: Campaign hierarchy information
This shows the number of leads and contacts in the child campaigns, any opportunities that result from these campaigns, and any sales that...