Book Image

Salesforce for Beginners

By : Sharif Shaalan
Book Image

Salesforce for Beginners

By: Sharif Shaalan

Overview of this book

Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Table of Contents (23 chapters)
1
Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management
10
Section 2: Salesforce Administration
16
Section 3: Automating Business Processes Using Salesforce

Creating immediate workflow actions

There are several types of workflow actions. In this business use case, we will cover field updates, email alerts, and auto task creation. There is one other action that will not be covered in our use case: outbound messages. Outbound messages are used to send messages with field updates to external systems if a field is changed in Salesforce. Outbound messages are outside of our example use case and more information regarding this action is available in the further reading links at the end of this chapter. Let's continue our use case.

After clicking on Save & Next in the previous section, we land on the Immediate Workflow Actions screen:

Here, we will create the first action in our use case. For that, click on New Field Update (1).

On the Field Update Edit screen, we will be editing a few fields to ensure we set the rules as per our...