Book Image

Salesforce for Beginners

By : Sharif Shaalan
Book Image

Salesforce for Beginners

By: Sharif Shaalan

Overview of this book

Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals.
Table of Contents (23 chapters)
Section 1: Salesforce for Sales, Marketing, and Customer Relationship Management
Section 2: Salesforce Administration
Section 3: Automating Business Processes Using Salesforce

Using Opportunities Effectively

Opportunities are the foundation of sales and drive growth for any business. Working on an opportunity involves moving from one stage to the next as you get closer to closing a deal. This is referred to as a pipeline or funnel in some organizations. The reason it is called a pipeline or funnel is that you usually have more opportunities in the earlier stages of a deal—the top of the funnel—and fewer opportunities in the later stages—the bottom of the funnel. Each stage is tied to a percentage of the likelihood of closing the opportunity. These percentages tie into the forecasting of future sales.

The following topics are discussed in this chapter:

  • Using opportunities and understanding their creation
  • Understanding the opportunity stages and their contribution to the sales process, as well as the sales path and how it ties into...