Automated rules in AdWords can save you time managing and optimizing your account by performing changes to your campaigns based on the criteria you specify. For example, you can adjust bids based on specific goals and latest performance or pause ads when a certain promotion is set to end.
Plan how to best take advantage of automation. Here are a few ways you can use automated rules:
Adjust bids based on ad position, conversions, and other factors. For example, you can increase bids on your top converting keywords.
Pause or activate campaigns, keywords, or ads that feature special promotions. For example, if you have a free shipping promotion running for a few days only, you can activate and schedule ads to be paused automatically on specific start and end dates.
Adjust campaign budgets based on performance. For example, you can schedule campaign budgets to automatically increase when a campaign is losing impression share due to budget...