Activities are a way for an organization to track interactions both with users in their own company and with their customers. An example of a type of activity is a manager creating a task for someone on their team to set up an appointment for the rest of the team. The appointment itself can also be an activity that is tracked in CRM. Another example is when a salesperson makes a phone call to a customer: they can track the content of the conversation and duration in CRM.
Race2Win Insurance Company sells insurance products all over the world. They recently launched a campaign around new products they'll be offering in the upcoming year. One of their best customers responded to the campaign, expressing interest. The marketing team creates a campaign response activity to record the interest expressed. They then pass on this information to the salesperson managing this account.
The salesperson assigned to the account starts the selling process and can use CRM activities...