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Living Your Awareness Program Through the Eyes and Lives of Your Audience
“If you can learn a simple trick, Scout, you'll get along a lot better with all kinds of folks. You never really understand a person until you consider things from his point of view, until you climb inside of his skin and walk around in it.”
Atticus Finch in To Kill A Mockingbird by Harper Lee
Back in the 60s, 70s, and 80s, there was a well-known public service announcement that asked: “It's 10 p.m. Do you know where your kids are?”1,2 That's an important question. And it's simple enough to answer: a simple yes or no. An answer of yes implies that your kids are safe and that they are good kids. But, a no response had two implications: if you don't know where your kids are, then 1) they are likely in danger or 2) they may be participating in, well, unsavory activities.
I've got a similar question for you: It's 2 p.m. Do you know where your users...