There is no easier way to persuade someone than by appealing to their interests. Persuasion is a strong part of a social engineer's game and that is why it could not be discussed together with mind tricks. Influence and persuasion are ways of getting people to do or think exactly how you want them to. Persuasion is commonly used in day-to-day life and it is highly unlikely that you have not been subject to it. It is used by politicians, leaders, and advertisers of a variety of products to get people to subscribe to their ideas and do as they please. People can be convinced into dropping ideas they had earlier for the ones sold to them if persuasion is effectively used. This chapter will look into all of the elements of persuasion. It will cover the following topics:
- Fundamentals of persuasion
- Influence tactics
- Reality alteration (framing)
- Manipulation...
