Book Image

Cybersecurity Career Master Plan

By : Dr. Gerald Auger, Jaclyn “Jax” Scott, Jonathan Helmus, Kim Nguyen
Book Image

Cybersecurity Career Master Plan

By: Dr. Gerald Auger, Jaclyn “Jax” Scott, Jonathan Helmus, Kim Nguyen

Overview of this book

Cybersecurity is an emerging career trend and will continue to become increasingly important. Despite the lucrative pay and significant career growth opportunities, many people are unsure of how to get started. This book is designed by leading industry experts to help you enter the world of cybersecurity with confidence, covering everything from gaining the right certification to tips and tools for finding your first job. The book starts by helping you gain a foundational understanding of cybersecurity, covering cyber law, cyber policy, and frameworks. Next, you’ll focus on how to choose the career field best suited to you from options such as security operations, penetration testing, and risk analysis. The book also guides you through the different certification options as well as the pros and cons of a formal college education versus formal certificate courses. Later, you’ll discover the importance of defining and understanding your brand. Finally, you’ll get up to speed with different career paths and learning opportunities. By the end of this cyber book, you will have gained the knowledge you need to clearly define your career path and develop goals relating to career progression.
Table of Contents (15 chapters)
1
Section 1: Getting Started with Cybersecurity
4
Section 2: Your Path into the Industry
10
Section 3: Now You're in; Time to Level Up!

Engaging your audience to grow brand awareness

The techniques provided in this section are not all-inclusive; these are foundational steps to help you grow brand awareness on any platform.

If you are reading this and have been publishing content and doing all the things we mentioned earlier, yet your followers and engagements aren't increasing, here are a few possible reasons why:

  • You may not be engaging your audience in a way that resonates with them. For example, if you are rebranding from your alpaca socks, the current audience may not be interested in your thoughts on cybersecurity.
  • It may mean you need to refine the content to become more engaging, such as adding more graphics or content to engage your followers.
  • You may not be on the right platform. Review the summary of platforms in the last section and make sure you are on the right platform for your brand and target demographic.

Here are some general ways you can better engage your followers...