Engaging your audience to grow brand awareness
The techniques provided in this section are not all-inclusive; these are foundational steps to help you grow brand awareness on any platform.
If you are reading this and have been publishing content and doing all the things we mentioned earlier, yet your followers and engagements aren't increasing, here are a few possible reasons why:
- You may not be engaging your audience in a way that resonates with them. For example, if you are rebranding from your alpaca socks, the current audience may not be interested in your thoughts on cybersecurity.
- It may mean you need to refine the content to become more engaging, such as adding more graphics or content to engage your followers.
- You may not be on the right platform. Review the summary of platforms in the last section and make sure you are on the right platform for your brand and target demographic.
Here are some general ways you can better engage your followers...