Book Image

Building a Cyber Resilient Business

By : Dr. Magda Lilia Chelly, Shamane Tan, Hai Tran
Book Image

Building a Cyber Resilient Business

By: Dr. Magda Lilia Chelly, Shamane Tan, Hai Tran

Overview of this book

With cyberattacks on the rise, it has become essential for C-suite executives and board members to step up and collectively recognize cyber risk as a top priority business risk. However, non-cyber executives find it challenging to understand their role in increasing the business’s cyber resilience due to its complex nature and the lack of a clear return on investment. This book demystifies the perception that cybersecurity is a technical problem, drawing parallels between the key responsibilities of the C-suite roles to line up with the mission of the Chief Information Security Officer (CISO). The book equips you with all you need to know about cyber risks to run the business effectively. Each chapter provides a holistic overview of the dynamic priorities of the C-suite (from the CFO to the CIO, COO, CRO, and so on), and unpacks how cybersecurity must be embedded in every business function. The book also contains self-assessment questions, which are a helpful tool in evaluating any major cybersecurity initiatives and/or investment required. With this book, you’ll have a deeper appreciation of the various ways all executives can contribute to the organization’s cyber program, in close collaboration with the CISO and the security team, and achieve a cyber-resilient, profitable, and sustainable business.
Table of Contents (14 chapters)

The role of marketing and communication following a cyber incident

When a company is breached, news spreads. It hits the news headlines. The brand and reputation of the business are threatened. People speculate, and customer confidence is impacted. You also often see a sudden downward dip in the company’s share price on the stock market. 

More and more mature companies increasingly recognize the importance of having a cyber-resilient organization, which contributes to the business’s sustainable growth, and the CMO plays a valuable part in this. 

It is chiefly the CMO who is responsible for customer trust, brand, and reputation. With the marketing and communication resources they have at their disposal, much can be done to support and promote cybersecurity awareness internally. In building a healthy security culture, the CMO plays a key role in focusing on the customer/client data, ensuring simple things such as not sharing or sending spreadsheets of PII...