Book Image

Salesforce.com customization handbook

Book Image

Salesforce.com customization handbook

Overview of this book

Table of Contents (19 chapters)
Salesforce.com Customization Handbook
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Introducing Salesforce CRM


Salesforce.com was initially founded as a CRM company in the dot com era in 1999 by former Oracle executives, Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, as a company specializing in Software as a Service (SaaS). In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM. Salesforce.com is the leader in the SaaS-based on-demand cloud computing model. Salesforce.com's journey started in 2002 when they launched their first SaaS-based product.

The following screenshot shows the home page of their first product: