Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Modules


This is one of the most important sections on your site because this is where all the functionality and design is. For that, we will cover this section in detail.

Arranging key modules

What is a module? A module is an independent widget that you can add to your e-commerce website. The best way of demonstrating this is to get on and do something.

First, I will list the key PrestaShop modules and their uses. I will then go through them step by step, enabling, configuring (whenever necessary), and positioning them. I will also suggest positions for the modules and give reasons for my suggestions.

It is important to remember that everyone’s shop has varying objectives and it is perfectly reasonable, maybe even likely, that you would want to discard some of my suggestions. This is good, and if you feel like you know best after having read my suggestions and reasons, then you probably do know best. It’s your shop, and that is the whole point of the flexibility of PrestaShop; every shop should...