Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Creating the “must have” pages


What follows here, is a discussion of the pages you would probably expect to find on any e-commerce website. I will go through each in turn, discuss their purpose, and make some suggestions about creating your own version of the page.

Delivery

This should contain everything a customer, future or current, needs to know about the delivery times, return, and refund policies. Depending upon the complexity of your offering, this whole page might amount to a couple of paragraphs or more.

Legal notice

This page attempts to disclaim any unreasonable liabilities that you might encounter. Even if your content and products are not controversial, you might want to get proper legal advice for them.

Obviously, however, if you sell something that could leave you open to legal action, then you should definitely get proper legal advice and probably insurance as well.

This is one of the few areas where it might be worth getting your wallet out!

Terms and conditions

They are many rules...