Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Attributes


These are a lot more interesting than the name suggests. PrestaShop allows you to create attribute groups and then actual attributes within those groups, and then assigns them to products. A very quick and simplistic way of describing an attribute would be as a product variation.

For example, attributes are a perfect way to have a single product: teddy T-shirt. Then create a Color attribute group and lots of actual attributes—Red, Blue, Pink, and so on. The customer could then, from one single product page, select any of the available colors for that teddy T-shirt. Have a look at attributes in action:

As you can see, the customer is able to click on a drop-down box and choose from the different attributes (product variations). The first thing to note here is that this is a simplistic example and we will get a bit deeper into this before we try attributes out. The other thing to point out is that just because you might sell a product with multiple variations does not mean you must...