Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Product mania!


Everything we have looked at in this chapter is fairly non-technical. But the huge range of options and features you have at your disposal can sometimes cause apparent complexity. It is well worth playing with the PrestaShop catalog options, and perhaps, re-reading this chapter so that you can fully grasp how PrestaShop manages your catalog and how incredibly flexible and diverse it is.

Having said that, don't hold back on further development until everything is perfect. Any e-commerce store should be an ongoing cyclical thing that you constantly add to, improve, and refine. Also, don't forget my suggestion about opening your shop with just a core range of products and then adding more on an ongoing basis. If you can be making money while working on your catalog, then I think it makes sense.

Pop quiz – a few product marketing questions

Q1. Using what you have just learned, how could you sell a product for less than the cost price and still make a profit on the purchase?

  • By looking...