Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Time for action – product notifications


Here is how to do it.

  1. Click on the Modules tab, scroll down to Mail alerts and install it.

  2. Scroll back down to the module and click on Configure.

  3. Make sure all of the boxes are checked.

What just happened?

You just provided a useful service for your customers.

Now back to e-mail marketing and newsletters for real. We will look at how to get lots of subscribers, create great e-mails, and then the different options available to send them. Another cool way to make your customers remember your shop is to allow them to configure their own reminder events Also, remember to tick the field New order, to receive a notification when an order is placed.

Powerful newsletter modules

Newsletters are a good way to keep in touch with your customers because it is quite important to do so.

I recommend Mailchimp for Prestashop module. If you do not know about Mailchimp, it is a professional newsletter service with a different range of price, starting for free. You can download...