Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Summary


Now you know everything you need to know to make money from your e-commerce business. Specifically:

  • We created a customer account and used it to test the checkout process, write some product comments, and practice processing an order

  • We set up a PrestaShop customer loyalty scheme

  • We made sure that all of the major search engines know about your great new shop

  • We looked at the beginning of social media marketing

  • We looked at some extra functions of the Customers and Orders tabs that weren't covered by the rest of the chapter

The most important information, however, is in the next chapter. You will learn how to grow your new small business into a massive e-commerce empire. Find out the big secret to turning a successful small business into a massive one, and explore why you would even want to anyway. Chapter 9, Go... to the Future has all this and more.