Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

The big secret


So you have a working e-commerce business and you know how to develop and increase profitability. We have also discussed how to do this with the smallest time commitment possible. Starting an e-commerce business should not be about becoming a full-time, online equivalent of a shelf stacker, checkout operator, and store manager, all rolled into one. It is about getting technology to go to work for you.

There comes a time when any business begins to reach its full potential, and it is just as important to know that the development and improvement cycle we discussed earlier takes time, perhaps years. What if you are not making all you want from your store yet? What if you have successfully replaced whatever income you previously had, but you now have a taste of success and you want more? What should you do?

Just do what every successful business has always done. But first, a bit about conventional business.

High street retail

Walk down any shopping street or any modern shopping mall...