Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

The future of e-commerce and PrestaShop


So you want to know what will be the next big thing. Well this is it. Are you ready?

We can only guess the changes that will occur in the world of e-commerce. New customer trends will surely come and go; new features that we can only imagine will appear in shopping cart software. For example, in the short time that elapsed while writing this book, PrestaShop went through two versions and had multiple upgrades.

As we have discussed at length, your first PrestaShop store is only the beginning. The possibilities are only restricted by our imaginations. All you need to decide is what part you are going to play. Keeping abreast of new developments in technology is the key to taking advantage of all the possibilities that future opportunities present. In the appendix, there is a list of online resources. Why not visit them all and join any forums that look interesting. Introduce yourself, watch the conversations that interest you, and join in the discussion...