Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Book Image

PrestaShop 1.5 Beginner's Guide - Second Edition

Overview of this book

PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.If you want to start your own e-commerce business using PrestaShop, then this book will show you how.
Table of Contents (19 chapters)
PrestaShop 1.5 Beginner's Guide
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Pop Quiz Answers
Index

Summary


Well, that's just about it. This chapter covered:

  • The point of running our own e-business in the first place

  • How to develop your business in an ongoing manner

  • The big secret to multiplying your business income in whichever way you want

  • The future of business on the Internet—it's hard to predict but with a bit of effort, simple to keep up with

I wish you every success with your PrestaShop business and please let me know how you get on via www.tizonsoft.net/en/contact. Much more than this, I hope you take advantage of the huge opportunity presented to us all through open source projects like PrestaShop.

In a world becoming more and more dominated by giant institutions that can sometimes seek to control how much we earn and the type of lives that we lead, we can use the world of open source to take back what should be ours and find ourselves much better placed to provide for our families and serve our communities.