The product page is one of the most important aspects of your store. A good product page design can showcase your product clearly and make it easy for customers to start purchasing products; a bad product page can dissuade customers from using your store and using a competitor.
Drupal Commerce gives you the ability to customize your store's product pages using Drupal's template override system and a sprinkling of CSS, of course.
You will need to create a new Drupal theme to use on your store. See the Creating a new theme for Drupal Commerce recipe.
Customizing your product page can entail a number of techniques. In this example, you will see how to apply your own CSS to the products page and alter the product page's HTML:
By default, here's what your Drupal Commerce product page probably looks like, assuming you are using the Kickstart Omega theme that comes installed and activated by default:
As you can see, it's not the...