Book Image

Building E-commerce Sites with VirtueMart Cookbook

By : John Horton
Book Image

Building E-commerce Sites with VirtueMart Cookbook

By: John Horton

Overview of this book

VirtueMart is a premier eCommerce solution powered by Joomla!In Building E-commerce Sites with VirtueMart Cookbook you will learn how to create a full-functioning and attractive eCommerce solution with VirtueMart. You will be shown how to install and configure VirtueMart, how to set-up and run your store day-to-day as well as configure and customize the look and feel of your store. With this book by your side, you will be able to overcome as problems setting up, administrating and customizing your eCommerce store! This book finishes with blueprint projects meaning that getting started with VirtueMart is even easier for the novice and aspiring site builder or developer. If you have always wanted to create a professional-looking store, but are worried about the complexity and difficulty involved, then this book is for you! With numerous recipes, practical tips and solutions Building E-commerce Sites with VirtueMart Cookbook will take you through every step required to achieve eCommerce success.
Table of Contents (17 chapters)
Building E-commerce Sites with VirtueMart Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Introduction


This chapter is packed full of recipes to help you get your VirtueMart store stocked up. The recipe titles speak for themselves and should make it obvious which recipes are for you. What is not so clear, however, is the extent to which you might need to do some planning before diving into a recipe. This is especially true if you are building your store from scratch.

Successful merchandising

In successful merchandising we look at writing your product descriptions. Not rocket science, although there is an art to writing product descriptions that sell. While that art form is too wide a subject to cover properly in this book, we will look at writing effective sales copy in Chapter 6, Killer SEO.

What is also regularly overlooked or at least put off until later, is the aspect of Search engine optimization (SEO). SEO to a large extent takes place after the website is launched. But the most basic and fundamental building block of any SEO campaign should ideally be dealt with before a...