This chapter is packed full of recipes to help you get your VirtueMart store stocked up. The recipe titles speak for themselves and should make it obvious which recipes are for you. What is not so clear, however, is the extent to which you might need to do some planning before diving into a recipe. This is especially true if you are building your store from scratch.
In successful merchandising we look at writing your product descriptions. Not rocket science, although there is an art to writing product descriptions that sell. While that art form is too wide a subject to cover properly in this book, we will look at writing effective sales copy in Chapter 6, Killer SEO.
What is also regularly overlooked or at least put off until later, is the aspect of Search engine optimization (SEO). SEO to a large extent takes place after the website is launched. But the most basic and fundamental building block of any SEO campaign should ideally be dealt with before a...