SEO or search engine optimization could easily fill its own book. So in this chapter we will concentrate on just one aspect of SEO. On-Page SEO refers to the actual work/optimization we do on the website itself.
Before we implement a SEO campaign we need a way to track our site's performance.
We will now effortlessly set up one of the best open source analytics software – Piwik analytics. Piwik analytics is stuffed full of benefits over and above the likes of Google analytics. You can learn more about this in the first recipe, Installing Piwik analytics.
After our analytics is up and running, we will go through the process of implementing the most vital aspects of On-Page SEO; everything from choosing our keywords to writing articles and metadata.