Most of the rest of the recipes in this chapter talk about entering metadata, writing meta descriptions, writing articles containing your keywords, and so on. But which keywords should you optimize your website to perform for?
The short answer is to choose the same words your customers will use to find the information or products you are selling. But they will be many and varied. This recipe will help you decide and get you started on finding the absolute best keywords for your business.
Before you start, you need to consider your strategy. Do/will you have a vast site that has hundreds of articles and thousands of products? If you do then the task ahead is vast too. You will need to focus on one category of products or articles at a time when you work through this recipe.
If your range of products and articles is more niche, then that might save you a fair bit of time when it comes to keyword research but it makes the decisions around which keywords to optimize...