Book Image

Magento: Beginner's Guide

Book Image

Magento: Beginner's Guide

Overview of this book

Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.Magento Beginner's Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.Magento Beginner's Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.After installing Magento, you'll learn how to set up your first store and add multiple stores in the same environment. One of Magento's strengths, the product catalogue, will also be discussed thoroughly. From there we'll continue to set up payment and shipping methods. You'll learn to use themes to give your store the look and feel you need. As well as that, you'll start using extensions to expand Magento's functionality and you'll learn to process your first orders.You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.
Table of Contents (19 chapters)
Magento Beginner's Guide Second Edition
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Time for action – filling the Meta Information tab


There are three fields in this tab, of which only two are important:

  • The Meta Title field will be used by search engines to display our product. Use your most important keywords at the beginning. This title will be used by the search engines as the heading of your product listing. Create an informative title that describes your product and do not use more than 70 characters.

  • The Meta Keywords field was important for search engines in the past. The more keywords you put in, the better it was. But almost all search engines are ignoring this field nowadays and you may just as well leave it empty.

  • The Meta Description is important, because this will appear in the results of the search engines again. Keep it short and attractive though! Unfortunately, Magento doesn't assist you here, but generally you could say that the search engines will only show the first 160 characters. The Meta Information tab looks like the following screenshot:

Step 5 – the...