Search engines are probably the main tool people will use to get to your site. To add your site to their database, search engines use software to scan the World Wide Web looking for relevant content. Of course, search engines can't see your site. They'll analyze the source code text of the site (shown in the following screenshot) and try to understand what your site is about, and what data in it could be important to search engine users:
All SEO techniques really boil down to increasing the visibility of your content to the search engines. How can you make it as easy as possible for search engine robots to interpret your web pages' source code and to find, understand, and index your content? We'll explore a few different techniques, starting with the stuff it's all about: articles.