We've been approached by a new prospective client. She is stricken by the beauty of one-pagers—websites that scroll vertically, providing a visually stimulating presentation of a product or message with a clear call to action at the end. She wants one of these.
This client is knowledgeable and discerning. She frequents http://onepagelove.com and has a list of her current favorites in hand. Her desired features include:
A clean, modern aesthetic website.
An introductory welcome message with a visually intriguing background image.
An efficient presentation of the main features of her product, accentuated with visually appealing icons.
Customer testimony presented in a visually stimulating way.
An easy-to-understand overview of three basic packages that a customer can choose from. These need to be presented clearly in a way that makes it easy to choose the right fit and then sign up!
Conversions! Everything should draw the user down the page, making it nearly impossible to avoid clicking...