Book Image

Build Gamified Websites with PHP and jQuery

By : Detrick DeBurr
Book Image

Build Gamified Websites with PHP and jQuery

By: Detrick DeBurr

Overview of this book

Gamification involves the process of leveraging the features of real games into real life. A gamified website has the potential to increase user engagement, ROI, and learning. This book will help you build gamified websites with PHP and jQuery by making you understand the gamification design process to implement game mechanics in practical applications. Gamified websites are very popular amongst Internet users. The gamification of a web content draws users into action to empower them and help them develop new skills. Games engage user attention into the task and each task accomplished will mean the development and enhancement of new skills. This book will help you to apply the essence of games into real word applications such as business and education. Build Gamified Websites with PHP and jQuery aims at empowering and educating the users with an educational gamified website. The book walks through the process of developing a gamified website. Through the course of the book, you will learn gamification development process. The book emphasizes on the application of game mechanics to motivate the user. You will then use the Fogg behaviour model to influence the user behaviour. By the end of the book, you will see yourself building more engaging yet simple websites based on rational principles.
Table of Contents (15 chapters)

Target behaviors

Now that we are clear about what we are trying to accomplish with our system, we will focus on the actions we are hoping to incentivize: our target behaviors.

One of the big questions around gamification efforts is can it really cause behavioral change. Will employees, customers, and stakeholders simply go back to doing things the way they are used to once the game is over? Will they figure out a way to "cheat" the system?

The only way to meet long-term organizational objectives in a systematic way is for the application to not only cause change for the moment, but lasting change over time. Many gamification applications fail in long-term behavior change, and here's why.

Psychologists have studied the behavior change life cycle at length. Studies show that people go through five distinct phases when changing a behavior. Each phase presents a different set of challenges.

The five phases of the behavioral life cycle are as follows:

  • Awareness: Before a person will take any action...