Book Image

Build Gamified Websites with PHP and jQuery

By : Detrick DeBurr
Book Image

Build Gamified Websites with PHP and jQuery

By: Detrick DeBurr

Overview of this book

Gamification involves the process of leveraging the features of real games into real life. A gamified website has the potential to increase user engagement, ROI, and learning. This book will help you build gamified websites with PHP and jQuery by making you understand the gamification design process to implement game mechanics in practical applications. Gamified websites are very popular amongst Internet users. The gamification of a web content draws users into action to empower them and help them develop new skills. Games engage user attention into the task and each task accomplished will mean the development and enhancement of new skills. This book will help you to apply the essence of games into real word applications such as business and education. Build Gamified Websites with PHP and jQuery aims at empowering and educating the users with an educational gamified website. The book walks through the process of developing a gamified website. Through the course of the book, you will learn gamification development process. The book emphasizes on the application of game mechanics to motivate the user. You will then use the Fogg behaviour model to influence the user behaviour. By the end of the book, you will see yourself building more engaging yet simple websites based on rational principles.
Table of Contents (15 chapters)

Fogg behavioral model

This is a fundamental question that we need to ask and ultimately answer. Professor BJ Fogg, founder and director of the Persuasive Technology lab at Stanford University, has done an excellent job of describing why persons take a particular action with the Fogg Behavioral Model (FBM). It is a tool that designers can use to understand why users are taking or not taking a particular action or behavior.

According to the FBM, if your users are not taking a designed action, it's because something is missing from the behavior equation. The FBM behavior equation states Behavior = Motivation + Ability + Trigger.

When there is an adequate level of motivation coupled with an appropriate level of ability and the appropriate trigger, a behavior happens every time. This can be seen from the following graph:

Image Source: BJ Fogg's Behavioral Model (

At the point that these two concepts—motivation and ability trigger—converge, behavior occurs.