Central to the success of your organization is its ability to communicate effectively. Though CiviCRM doesn't replace the hard work of crafting content and strategies, it does provide powerful tools to facilitate your communication efforts. This chapter begins by briefly reviewing how your communication efforts can improve your constituent relationships. We then outline the following topics:
Looking at your communication
Sending e-mails to one or more constituents
Printing address labels
Organizing constituents into groups for bulk mailing
Sending bulk e-mails and SMS messages
Setting up a template for bulk e-mails
Customizing the templates for system workflow messages
Recording e-mails sent to constituents from your normal e-mail client
If you're just interested in the mechanics of how to use CiviCRM to communicate with constituents, feel free to skip the next section, where we discuss the principles and concepts of effective communication.