Performance indicators
The loading time of an online store is a key aspect of its success. Many studies have shown the impact of a slow website on conversion rate. According to the Consumer Response to Travel Site Performance report from 2010, 57% of online shoppers will wait 3 seconds or less before abandoning a website. This well-known "first 3 seconds to surprise" is probably going to decrease to less than 2 seconds with the rise of high-speed Internet connections. Younger people are even more impatient when they encounter a slow website.
Well, before design or UX considerations, loading speed is the first key characteristic that will keep or lose your potential customers. The Internet user is demanding and even before you display your online shop, half of users visiting a slow online store will leave the website before clicking on the second page. A high bounce rate can be even more disastrous if we consider that users give bad feedback to their friends or family, or even...