Book Image

Magento Extensions Development

By : Bouchet
Book Image

Magento Extensions Development

By: Bouchet

Overview of this book

Magento has been revealed as the best and the most popular open source e-commerce platform in the world, with about 250k+ online stores. Magento 2 is the most recent version of this awesome toolset: every new and modern development techniques are used to offer a real modular approach and powerful architecture. The book will support you in the writing of innovative and complex extensions. Starting from the beginning, we will cover how to set up a development environment that allows you to be really efficient in your functionality writing, including GIT registering and many other development tools. We then move on to provide a large overview of the best practices to scale your module in a high-load environment. After these foundations, you will see how to use test driven-development (TDD) and unit tests to handle your code. We then build a complex extension together, step by step, and internationally-ready. Next, you will find out how to protect the users’ data. Finally, we will take a look a publishing the extension on the new Magento Connect marketplace and how to protect your intellectual property. After you read this book, you will know everything you need to know to become an invaluable extension editor, whether it is for your customers’ needs or for your own requirements.
Table of Contents (11 chapters)
10
Index

Performance indicators

The loading time of an online store is a key aspect of its success. Many studies have shown the impact of a slow website on conversion rate. According to the Consumer Response to Travel Site Performance report from 2010, 57% of online shoppers will wait 3 seconds or less before abandoning a website. This well-known "first 3 seconds to surprise" is probably going to decrease to less than 2 seconds with the rise of high-speed Internet connections. Younger people are even more impatient when they encounter a slow website.

Well, before design or UX considerations, loading speed is the first key characteristic that will keep or lose your potential customers. The Internet user is demanding and even before you display your online shop, half of users visiting a slow online store will leave the website before clicking on the second page. A high bounce rate can be even more disastrous if we consider that users give bad feedback to their friends or family, or even...