If it's not properly configured, Magento will run slowly, since it is a heavy solution. Adding non-optimized extensions will further increase the loading time of your store.
Magento has thousands of scripts loading on each server request. You can reduce the loading time by enabling gzip
compression.
To enable gzip
compression, your server must have the mod_deflate
module enabled. Then, you need to activate zlib
output compression as follows.
Open the [magento_root]/.htaccess
file and modify it by uncommenting the following lines:
############################################ ## enable resulting html compression php_flag zlib.output_compression on ############################################ ## enable apache served files compression ## http://developer.yahoo.com/performance/rules.html#gzip # Insert filter on all content SetOutputFilter DEFLATE # Insert filter on selected...