For our theme, we need to think carefully about where to place the blocks, because the position is important in order to create the right connections.
In our case, we need to focus attention on two positions:
Social sharing for the whole website
Social sharing and publicizing for the product
For the website, we can place the social buttons on the top header or on the footer, either with a link that links various social networks with the respective icons, or with the share link.
For the product, we have to add the feature of sharing, which will increase its possibility of purchase.