Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer


If you're building a store in Magento, you're embarking on a wonderfully exciting journey into serious e-commerce. You may be moving from a less powerful platform or migrating from an earlier version of Magento. However you arrived to this point, you'll be using the most advanced open source platform in the world. The power of Magento also gives this platform considerable complexity. This book is created to help you navigate the operational aspects of your Magento store and give you the confidence to build a successful and profitable online business. Magento 2 is more powerful, runs faster, and has more features than Magento 1.x. With this book in hand, you're ready to take full advantage of Magento 2.

In the next chapter, we'll begin this journey from the topmost level: your stores and catalogs.