Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

A store owner's primer

This book is crafted to be an ideal companion for Magento store owners as they explore and benefit from the features and power of Magento 2. After installing and initially configuring a new Magento 2 store, what comes next? Once you read through this book, you'll be able to not only understand the various tools at your command, but you'll also be able to profit from operating a Magento-powered online store by leveraging these tools to your advantage.

You should also make a copy of this book available to others in your organization who:

  • Process orders (refer to Chapter 3Catalogs & Stores)

  • Manage products (Chapter 4Preparing to Sell)

  • Handle design changes (Chapter 5Products)

  • Add and edit site content (Chapter 6Themes)

  • Promote your products and site (Chapter 7Content & SEO)

  • Are in charge of site security and technical issues (Chapter 8Promotions & Communication)

Once you read through Learning Magento 2 Administration, you'll find a great checklist in Chapter 9, Security and Administration to make sure you address all the key configurations and processes when launching a new store.